T3 Trading Group is North America's largest proprietary trading desk and an SEC-registered broker-dealer – institutional credibility that 90% of their competitors couldn't match. They came to Valiant with a unique opportunity: scale marketing operations across two distinct subsidiaries simultaneously.
TradeFundrr, their prop trading platform, had a superior product but no cohesive marketing execution to communicate it – previous efforts lacked strategic direction, failed to highlight their regulatory legitimacy, and left them invisible in a market drowning in aggressive marketing from questionable competitors.
They were operating in a deeply skeptical industry where traders had been burned by fake prop firms, delayed payouts, and hidden terms, yet they had no systematic acquisition infrastructure: limited email marketing, no social media strategy, and minimal paid advertising despite high-intent traffic and engaged customers.
Trade With the Pros, their trading education arm, faced the opposite problem – they had built an impressive business with 1,100 active students and $1.2M in monthly revenue, but nearly all of it came from in-person events.
Their existing digital funnel was underperforming badly: only 18% of leads were showing up to workshops, 30,000 leads were falling through the cracks annually, and their high-ticket programs ($17k-$35k) were nearly impossible to sell online without the trust built in a live room.
T3 Trading Group needed a partner who could execute across both businesses simultaneously, building complete growth engines tailored to each subsidiary's unique market position while leveraging their shared competitive advantage: legitimate institutional backing.
solution
What We've Done
In under six months, we transformed T3 Trading Group's marketing capabilities across their entire portfolio.
TradeFundrr went from inconsistent revenue months and limited marketing infrastructure to a profitable, scalable acquisition machine generating 8X returns on advertising spend. The combination of high-performing email marketing (41.78% open rates), viral social content (255K+ views), and optimized paid advertising ($80.58 CAC) created a complete growth engine. They entered 2026 with proven creative, refined audiences, and a systematic approach to customer acquisition that would continue compounding.
Trade With the Pros gained everything they needed to test, optimize, and scale – transforming their business from event-dependent to digitally diversified. The 15-page quiz funnel, three-tier offer structure, 16 ad creatives, and full VSL gave them a complete digital sales infrastructure built for cold traffic conversion. For the first time, they could acquire customers without requiring a plane ticket.
Most importantly, we helped both subsidiaries leverage their shared competitive advantage: the institutional credibility and regulatory backing of T3 Trading Group. In markets full of questionable competitors making empty promises, TradeFundrr and Trade With the Pros now stood out as the legitimate, trusted alternatives – backed by real infrastructure, real capital, and real accountability.
T3 Trading Group entered 2026 positioned for continued scale across both businesses, with marketing systems designed to compound rather than plateau.
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