How much does AI marketing cost for a contractor?
Can ValiantAI target only the towns I serve?
Will it make videos from my job photos?
Is it the same as buying leads?
Do I need to be on social media?
Can I cancel anytime?
Trusted by 500+ businesses
AI Marketing for Contractors and Home Services
ValiantAI plans, makes and runs the marketing for roofers, plumbers, HVAC, landscapers, remodelers and other home service businesses: local ads, videos of your work and emails that follow up every quote, from $49 a month.
Home Services Marketing
How Contractors and Home Services Market With AI
Home service businesses win work in a small area, often in a hurry: a homeowner with a leak or a broken AC calls whoever looks trustworthy and available first, and bigger projects go to the contractor whose work they’ve already seen. Home improvement clicks are among the most expensive in Google Ads, so the businesses that grow pair paid ads with proof of their work on social media and steady follow-up on every quote. ValiantAI does that marketing for you: it builds the strategy from your website, makes your ad videos, graphics and emails, publishes them, and manages your ads on Meta, Google, TikTok and X, from $49 a month.
What Works
What Works for Home Services
Show the work
Before-and-after photos, short job videos and introductions to the crew do more than any slogan. They build the trust a homeowner needs before letting someone into the house.
Own your area
Ads focused on the towns you serve, with offers that fit the season, stop budget leaking to places you can’t reach in time.
Follow up every quote
Many jobs go to the contractor who follows up. A short email sequence after each quote, with reviews and photos of similar jobs, keeps you in the running.
Seasons and maintenance
Most trades have a rhythm: AC in summer, heating in fall, gutters before winter. Reminder emails and maintenance plans turn one job into repeat work.
Five Problems, Solved
Five Home Services Marketing Problems, Solved
What roofers, plumbers, HVAC, landscaping and remodeling businesses tell us most often.
Expensive clicks
Home improvement clicks cost more than most industries on Google Ads. Valiant manages your ad accounts so budget moves to the services, areas and angles that bring booked jobs, and poor ads are switched off.
No time to market between jobs
Campaigns are planned, made and published each month; approve them from your phone or let them run on autopilot.
Looking like every other contractor
Ad videos and graphics are built from your jobs, your reviews and your area, not a stock template.
Quotes that go quiet
Email campaigns follow up quotes and past customers with reminders, seasonal offers and reasons to book.
Busy summers, slow winters
Campaigns are planned ahead of each season, so offers for the slow months go out before the phone goes quiet.
What Valiant Runs
Campaigns Valiant Would Plan for You
Built from your website, your recent jobs and the ads already winning for businesses like yours.
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Before-and-after series
Short videos and graphics from recent jobs, for social channels and local ads.
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Seasonal service push
Ads and an email for the service your customers need next, live before the season starts.
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Quote follow-up
A short email series after each quote, with reviews and photos of similar work.
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Maintenance reminders
Emails that bring past customers back when a service is due.
Benchmarks
Home Services Google Ads Benchmarks
What a Home & Home Improvement search campaign averaged on Google Ads in the US. These are industry averages, not ValiantAI results.
| Average cost per click | $8.33 |
|---|---|
| Average click-through rate | 6.47% |
| Average conversion rate | 8.05% |
| Average cost per lead | $90.92 |
From WordStream, Google Ads Benchmarks 2026, over 13,000 search campaigns across 23 industries, April 2025 to March 2026, read November 2, 2026.
By Niche
Related Pages
Our page for service businesses of every kind.
From the Team Behind Valiant
8X Return on Ad Spend
TradeFundrr, part of T3 Trading Group, went from no paid ads to an 8X return in under six months, with email open rates averaging 41.78%. A different industry, the same system: strategy first, then creative, ads and email run every month.
Read the T3 Trading case study“Their team took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results.”
Jason Love, CEO, TradeFundrr
$87,235,457
in new revenue created for 500+ businesses
FAQ
Home Services Marketing Questions
Cost, local targeting and getting started
Win More Jobs Without the Marketing Work
See the plan Valiant would run for your business before you pay. From $49 a month, with no fee on your ad spend.
No fixed contract, cancel anytime